new IT bag brand from LA

classic shapes are the new big thing for bags: if you are looking for a classic shape with a cutting edge & twist, check out the welcomeprojects bags. just recomended from the famous  style.com site: enjoy the organic color usage in contrats to the solid frame shapes: we love the classic square one !!

„welcomecompanions is a design project that reinterprets everyday sartorial accessories and objects through a formal and surrealist lens. the project seeks to inject a sense of play, suspense, and narrative into the objects we interact with and depend on on a daily basis. it suggests the novelty that in our accessories, function is

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berlin alternative fashion week_save the date

berlin alternative fashion week_save the date

get ready for fresh talents, new approach and bright visuals at the first berlin alternative fashion week: 1st october – 5th october: berlin alternative fashion week is a platform showcasing the rise of alternative concepts in fashion. with a week-long programme of shows and marketplaces, it aims to promote influential, genre-breaking innovators and connect them with established contemporaries in the fields of fashion, music and art, in a context that isn’t constrained or dominated by big brands and labels. highlights will be for sure the show from roberto piqueras and tata christiane

anteprima fair_milan_leather trends_winter 15_16

3-4 july 2014 at mico hall, fieramilanocity, milan: the anteprima for winter 15_16 was a massive and  positive kick off meeting_the first leather and material event for the season. the anteprima surprised with an expanded number of exhibitors and especially with creativity at the highest level. we met the who is who of high end designer brands and top product managers during the fair….from diesel….up to givenchy….to fendi……: here is a small selection of key pictures: as we research and analyze exclusive for our clients, we can give you only a small  glimpse  here. note : © of the pictures: nextgurunow

find out more about  the trends themes form the anteprima: http://www.anteprima-fair.it/en

anteprima trend themes: art=imagination
the search for what is new can

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trend confirmation summer 15

as presented during the MODEUROP fashion forecast photographer rankin who teamed up with hunger magazine`s beauty editor andrew gallimore:

the winner of hyères festival is…

decided today, hyères festival’s grand prix for 2014 went to the japanese-born, paris-based kenta matsushige. he explained that  his fall 2014 collection, which includes original accessories, was inspired by yohji yamamoto and tadao ando. he also spoke of the importance balance between natural and urban lifestyles, between hinabi (japanes for rustic beauty) and miyabi(japanese for urban beauty). the …

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SOHN_a new diamond in the dub step_electronica heaven

sohn has rapidly become one of the most exciting names in electronic music over the past year. sohn is for sure one of the most promising newcomers in the triangle between r’n’b, electronic and indie pop: magical…implemented synth runs, polyrhythmic gimmicks, a voice full of distance and soul. songs that sound like solitude, his songs translate the magic of a freezing

new backpack power from berlin

we met nora hänska, the designer of the amazing backpack brand hänska last saturday during the fashion circus event at kaufhaus jahndorf…..HÄNSKA bags are functional beauties trend scouting next guru now

kuala lumpur trend research_trendspotting fotosafari

kuala lumpur. we spend 9 days in the amazing city. since our last visit in 2012 the city has chaged a lot. fashion power is getting stronger. especially independet stores are over brining more fun to this megatropolis fashion hot spot.our favourite store that we discovered during our research in 14 mega malls, was the ODD store. the guys from odd are the malaysian distribution team for brands like KTZ and trend research next guru now https://www.next-guru-now.de