travels – Seite 5 – next-guru-now

trend confirmation su_14_cph fashion week

esigners remix catwalk show was aonther highlight…the location was europes biggest salt water aquarium, so the show was enriched with sharks, stingrays and barracudas, to underline the theme of the su 14 collection : the deep blue sea. the wood wood was solid…emotinoal…sportwear driven…with a touch of hyper modern nautic touch: the nappa two tone coloured leather jackets were our favorites.

concerning the fairs it was a big surprise to see that the ciff has developed very successfully, even in a high end fashion direction with brands like christopher raebrun and style butler the ciff proved that the fair is back again stronger than ever.

cph vison was less street orientated, more casual and female. the gallery was once again our favourite: inspiring, fresh, with a very well selected mix of conceptual fashion brands, neo streetwear lines an a strong accessory offer.

see you next season copenhagen. thanks to the press teams of all fairs an showrooms for the über professional service and organisation: one ticket for all fairs—free shuttle services to all fair locations

…GDS fair_season winter 13_14

…maybe it was the icy winter weather and the cancelled flights on wednesday_maybe it was the slow start of the summer season 2013_maybe it was the date of the fair: 13-15.3.2013……the GDS is a fantastic fair !!! we spoke with 40 brands and fact is that visitors, buyers, and brands discussed the lack of visitors during the GDS. as always the brands who are IN the spotlight had busy days and good orders have been placed….full fair stands especially in the halls 4 and 5 at peter kaiser, kennel & schmenger, marc shoes, or at abro and fred`s bruder …but in the young

…le cuir à paris_nextguruNow reporting for_LR mag_3_13

die ledermesse le cuir a paris , trends taschen sommer 2014, bag trends summer 2014, by next guru now for lederwaren report, sternefeld, curtiba leather, klassische leder und gland.premiere vsision messe paris trend bericht auswertung der trends sommer 2014

…interview mit nextguruNow in der TM accessoires

…im interview mit cordelia albert gibt es einen einblick in die arbeit unserer agentur….trend research_ design entwicklungen…..: TM Edition No. 02 Shoes & Accessoires März.

Die Berliner Trendagentur nextguruNow hat sich auf Design-Dienstleistungen und Trend-Prognosen im Bereich Mode und Accessoires spezialisiert. Mit Uta Riechers-Wuttke und Martin Wuttke sprach Cordelia Albert über die Trends von morgen, Inspirationsquellen und die schöne Welt der Accessoires. Interview: Cordelia Albert, Fotos: nextguruNow

Frau Riechers-Wuttke, Herr Wuttke − heute New York, morgen Paris. Immer sind Sie − ich sage es mal etwas salopp − auf der Jagd nach den neuesten Trends. Wie war denn die „Beute“? Was haben Sie gesehen? Wie lautet Ihre Trendvorhersage?

Martin Wuttke: Um es vorweg zu sagen, der Begriff Trendvorhersage sollte nicht falsch verstanden werden. Da wir meist bereits ein ganzes Jahr im Voraus Aussagen über neue Richtungen im Bereich, Farbe, Form und Material treffen, geht es darum, für unsere Kunden die „Marschrichtung“, die generelle Ausrichtung der Trends zu skizzieren und griffig zu definieren. Dies ist sehr übergreifend und betrifft die Bereiche Lifestyle, „consumer attitudes“, also Verbraucherverhalten,, Musik und natürlich Fashion und die konkreten Produkte. Bei unseren individuellen Beratungsverträgen gehen wir dann noch spezifischer und punktgenauer auf die einzelnen Produktentwicklungen ein bis hin zum konkreten Designprozess.

Uta Riechers-Wuttke: Zu Beginn der Saison wurde auch von uns viel über „das neue Schwarz“ und die dunkle Trendthematik „Dark Angels“ gesprochen. Hier stellte sich im Laufe der Ordersaison heraus, dass die

…new concept store in paris

COINCIDENCE is a must see in the marais district. a fantastic mix of brands like anne sophie back..up to new fresh talents from france or scandinavia.#CONCEPRT STORE PARIS#COINCIDENCE#NEXTGURUNOW#TREND RESEARCH#the best selection of affordable fashion brands with strong statements#

…le cuir a paris_summer14 leather trends

le cuir started very optimistic. with a plus of 22,5 % new exhibitors the show was once again growing. main topics: new pattern loads of metallics, pastels, and the new „nude“ tones. one of the highlight was the new „incube“ area: the le cuir highlighted in this section the importance of research forward thinking, green ideas and creative power. here are some first images form the le cuir forum and some amazing new developments form . #LEATHER#TRENDS#COLOR FORECAST#NEXTGURUNOW#LE CUIR A PARIS#

…bangkok fashion guide on superfuture

global fashion expert and city guide mastermind, the founder of superfuture, wayne berkowitz just told me that the BANGKOK superfuture city guide is out. it works as an app as well as a printed version.since our first trip to tokyo in the early 90`s i can say: superfuture is a fantastic tool to get around in asia fashion hot spots…..(usa, australia and europe as well).

check out the BKK shop till you drop map here: http://superfuture.com/supershop/bangkok-superguide#
bangkok is moning more in the direction of „wild tokyo“ of asia.

…bangkok research

thai brands. bangkok is becoming more and more interesting as hong kong, tokyo or korean fashion brands open up own concept stores. second hand and vintage are key trends for the youngsters to make a hot impression beyond the global brands. interesting to see that the hype about the h&m maison margiela coop was much bigger than in europe, one of the fast growing brands is DA+PP the new young line from the label dapper. check out the neo geometric bag collection from ROUGE ROUGE : fantastic shapes, very good workmanships, smart details. the collection of the antwerp thai collection CURATED by EK THONPRASERT was one of our personal highlights_ http://www.facebook.com/CURATEDbyEK.