panorama fair magazine_interview with nextguruNow.

…the new edition of the panorama magazine no.2, is published online today, and gives an excellent overview of the current situation of the fashion industry. many thanks to the panorama team and ralf strotmeier for this interview about our agency. we wish you a successful panorama berlin fair…read the interview CHASING THE ZEITGEIST in the panorama fair magazine N0.2 here:

http://www.panorama-berlin.com/magazin/de/#68

CHASING THE ZEITGEIST :

In 1995, the two fashion designers Uta Riechers-Wuttke and Martin Wuttke formed their Berlin agency nextguruNow, offering trend forecasts and design services for fashion and accessories companies. Panorama Berlin Magazine met the two for an interview in their creative office in Berlin-Mitte.

Your trend agency nextguruNow has been involved in the fashion industry for over 15 years now; to what factors do you attribute your success? The product is the cornerstone of every brand and our primary focus. From checking existing design concepts to restructuring collections, trend research can help define the right type of positioning. However, we have to consider various concepts and designs for a brand, to properly capture and express its soul. We offer professional support during design processes, adapted to our customers’ individual needs.

What is the emphasis of your work? To help give our customers a strategic lead in the market, we anticipate which trends will be most influential in the lifestyle sector, the arts, music, and, of course, fashion. Personalised trend books for fashion and bag labels are also what make us unique. We also focus on exclusive designs for leatherware. Last, but not least, trend

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ILM_summer styles_messe offenbach_highlights in der TM

save the date: I.L.M Offenbach zeigt Ledertaschen und Trends….erstmalig unter der neuen Messeleitung von Arnd Hinrich Kappe……hier der Bericht der TM zum Programm der ILM :….21-23-September. Der „I.L.M AWARD 2013 – Innovationspreis der Internationalen Lederwaren Messe Offenbach“ zeichnet in den drei Kategorien Basic, Fashion und Newcomer hervorragendes Produktdesign, überzeugende Markenkonzepte und einen beeindruckenden Erstauftritt der rund 250 internationalen und nationalen Aussteller auf der Messe aus. Die Preisverleihung ist einer der Höhepunkte auf der diesjährigen I.L.M. Summer Styles.

Täglich Modeschauen auf dem Catwalk: Die I.L.M Summer Styles zeigt Toptrends und Must-Haves der Lederwarenmode 2014 bei täglichen Modenschauen auf dem Catwalk. Neben diesen Fixpunkten der Messe gibt es zur Modeinformation der Fachbesucher täglich einen Trendvortrag sowie Look-Books und Fashion-Points zu den Trendwelten des Sommers 2014.

Blick in die übernächste Saison mit dem Fashion Forecast: Über die Trends des kommenden Sommers hinaus bietet die I.L.M Summer Styles 2013 schon jetzt einen informativen Blick auf die Trends der Folgesaison. Dieser Service vom Modeurop Fashion Pool im DSI ermöglicht Herstellern, Designern, Importeuren sowie Fachhändlern und der Presse einen frühen Eindruck der modischen Entwicklungen und so auch eine langfristige Planung. Die Forecast-Präsentation wird von den Fashion Consultants von nextguruNow. – Martin Wuttke und Uta Riechers-Wuttke gezeigt.

Die I.L.M. Summer Styles in

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club to catwalk_fashion expo at v&a london

80s new romantics make an exhibition of themselves at v&a museum in london

from boy george to visage, steve strange, up to marc almond to sigue sigue sputnik . the new romantics made one of the most impressive fashion statements in history. a must see is the creative explosion of london fashion in the 1980s in a major exhibition at the v&a:

victoria and albert museum

10 july 2013 – 16 february 2014

more than 85 outfits….london fashion in the 1980s showcases the bold and exciting new looks by the most experimental young designers of the decade, including betty jackson, katharine hamnett, wendy dagworthy and john galliano.

here are the details from the v&a press department:„the exhibition traces the emerging theatricality in british fashion as the capital’s vibrant and eclectic club scene influenced a new

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…trend forecast confirmation winter 2013

the london menswear shows and the first menswear shows in milano have confirmed that black and monochrome shiny looks will be important…..please don`t undervalue the trend theme_art works_
next guru now hds trends

…bangkok fashion guide on superfuture

global fashion expert and city guide mastermind, the founder of superfuture, wayne berkowitz just told me that the BANGKOK superfuture city guide is out. it works as an app as well as a printed version.since our first trip to tokyo in the early 90`s i can say: superfuture is a fantastic tool to get around in asia fashion hot spots…..(usa, australia and europe as well).

check out the BKK shop till you drop map here: http://superfuture.com/supershop/bangkok-superguide#
bangkok is moning more in the direction of „wild tokyo“ of asia.

…letter from berlin_WGSN LONDON

wgsn: trend informations and updates from berlin. monthly updates  and insight_what new in: lifestyle, music, restaurants, night life, art, stores, designers and fashion hot spots.

monthly reports and special foto and lifestyle consumer study:  team member for more than 8 years.

client voices:

– its been a real pleasure to work with you over the years, your cheerfulness and enthusiasm is infectious!

lindsey dupler_wgsn

– this looks great! we will definitely put into art pulse and probably an exhibition review bitesize.

jo_wgsn

– hi there martin and very interesting info on retail  berlin this month.

i love the geometry store. I’d like to include it in the monthly round up of new stores, looks very cool.

amanda carr_store design and visual merchandising editor_wgsn

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trend research new york

end of august it was nyc research time again: 6 days store check_galleries_the fantastic fair trendselection by linea pelle_and loads of new bag inspirations form the streets of nolita, w.burg, meatpacking district, dumbo……here are some highlights (all pictures copyright:nextgurunow)
trend shots bag taschen trends von nextgurunow in new york city august 2012 . trends der ledermesse trend selection by lineapelle in new york