interview auf europefashion_schuhkurier tv

after 5 days of catwalk shows, fairs, showrooms, we are happy that the season started positive…..here are 2 short video interviews from us during the berlin fashion week….to see the full clips check the links below…europe fashion tv, schukurier tv

…fashion week berlin_some personal highlights from the fairs

 

…..here are some directional impressions of the berlin fashion week berlin winter 2012_13 ….. tradition_ethno_heritage_glam_modern sleek elegance_remixed hyper culture_loads of restyled 60`s_reduction_and YES also color are the key words for the winter season:

….color was a theme that was missed by many buyers i spoke  to…but especially at the female section at premium for example: rena lange_rinai_and at the amazing day by birger et mikkelson colletion..color and patchwork was more than visible: mondrian colors_bold ethnic brights for dresses, knitwear and jackets. it will be a season full of suspense…..and for all of you who have the BVLK trend themes from us in mind: beside all the tradition and warm aristo grunge themes….be sure that  the trend themes_smart minimal and_bright culture _are not to be underestimated.

more impressions from the birght, BBB and preium after the jump

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seasonal guidelines_NEW YORKER_NEXTGURUNOW

extract of long term trendbooks  – smog red and smog

realisation of seasonal trendbooks  – pointing out the long term trends to the menswear buying department
design of  complete collections / intakes monthly collection built up for menswear and boy’s streetwear – graphic input and briefing of the graphic design teams. worldwide trend and fabric research on fairs like pv, pitti filati, up to intersttoff asia hk. overgiving of the concrete designs to the international production agents from turkey, to asia,hk. research at fashion hot spots and international fairs.

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SINGAPORE_KUALA LUMPUR research

as you have noticed the blog was a bit quiet..as i was travelling kuala lumpur and malaysia and singapore for 15 days. it was an extremely inspirational trip….and all the meetings with the fashion scene in KL worked out brilliant. one of the guys who made the meetings possible is the one and only AYIE_haswari ali (ayie ali)…fashion editor and the creative brain behind the most successful malayan entertainment and fashion web site murai.com.AYIE….is not only the most famous online fashion editor of malaysia..he is also an fabric expert, from batik to ikat he has the over knowledge about the traditional and modern craft scene in malaysia. in his column DETECTIF  STAILISTA he writes about the most important V.I.P´s and actors, the happening singer and celebrities….up to fashion news from the  royal family….ayie has the talent and the power and is for sure THE rising star as malaysians number one lifetyle editor. he has the rare ability to report  about fashion critically with a human sense of humour !! if you ever have to work one a fashion subject in malaysia…..i would more than recommend ayie and his team. a warm and big thank you goes out to his awesome fashion colleague KIMMY…..who is a „mall“ expert…and helped me a lot to find the sometimes hidden trend  treasures and fashion hotspot’s  in KL…..

 

expect some more info in the next days.

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