seasonal guidelines_NEW YORKER_NEXTGURUNOW

extract of long term trendbooks  – smog red and smog

realisation of seasonal trendbooks  – pointing out the long term trends to the menswear buying department
design of  complete collections / intakes monthly collection built up for menswear and boy’s streetwear – graphic input and briefing of the graphic design teams. worldwide trend and fabric research on fairs like pv, pitti filati, up to intersttoff asia hk. overgiving of the concrete designs to the international production agents from turkey, to asia,hk. research at fashion hot spots and international fairs.

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…details about the amazing OUKAN 71 concept store berlin

OUKAN 71 … japanese for crown…..is for sure ONE of THE most surprising and fascinating stores that opened in  Berlin this year. MR. HUY THONG and his team…are really product specialists and amazing curators of this jewel of a store. CHARMING products presentations..they know about each seam and detail of  all the products (or green tea they offer in the restaurant area).

expect one of the best avant garde collections from the globe here…..


very positive: they have an  eye on the price ranges….: expect world class  premium denim pants from the japanese designer “Mabuya Mabuya” for about 200 € only ….it`s fantastic to have those guys in town. i can only HIGHLY recomend to check out this store regulary.

Each product is telling a story…(leather umbrella from T.A.S)…. fantastic interior concept with electronic doors….a mix of high tech and comfort zone.  most of the collections are exclusively …for Germany or Berlin.

…. THEY OFFER LUNCH AND BREAKFEST..THE HAVE AN OWN Chef Patissier (Eriko Ohsawa) who creates aweseome chocolate and sweets…..

OUKAN 71 CONCEPT STORE & TEA BAR RESTAURANT

KRONENSTRASSE 71 / 10117 BERLIN

WWW.OUKAN71.COM

http://www.facebook.com/OUKAN71

THEY OFFER LUNCH AND BREAKFEST..THE HAVE AN OWN Chef Patissier (Eriko Ohsawa) who creates aweseome chocolate and sweets……and tasty, tasty , tasty green teas…..

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…nextgurunow foto safari NYC in LR magazine

the nextgurunow. NYC bag trend research street  safari is now published in the lederwaren report issue nr. 09 / 11…….you can order the magazine  online…there is also the first and amazing  LR photo shoot  in the issue .see link below….. LEDERWAREN REPORT

trend research new york

we researched the newest trend directions for surfaces and finishing during the first global leather and synthetic fabric fair trend selection new york city . it was surprising how fresh and vibrant the new leather looked…innovative, powerful…between dramatic history..and clean minimal and high tech treatments.

thanks to all the fashionable new yorkers…we had an extraordinary street  shooting foto safari…a lot of fresh and inspiring bags and styling ideas….

 


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Arc’teryx: outdoor brand goes Urban Menswear fashion

canadian outdoor brand arc`teryx presents the second collection for URBAN dressed men…: an amazing minimal design orientated menswear line under the Arc’teryx Veilance name….

as other outdoor function brands like stone island have shown already…this new line proves that there is a strong desire in menswear to look smart and dressed without missing the high tech features, the  function and comfort of an outdoor brand. the price range is for sure high end market.

straight to the bone…..functional fabrics and details combined with an inner city menswear look. future looks technical indeed.

images from the arc`teryx web site…. article…and interview: from montecristo magazine……

the price range is for sure high end market.

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…ILM fair press collected nextguruNow

…2 weeks after the ILM fair press conference more and more magazines, papers, are coming up  with reports of the key trends….for example: dpa, news.de, hr online… http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_41124585 http://www.frankfurt-live.com/front_content.php?idcatart=99491 http://www.news.de/reisen-und-leben/855149158/taschenmode-comeback-der-klassiker/1/

…I.L.M show video online

..the official ILM catwalk show trailer is just released on  the ILM messe offenbach web site…..thanks to all who made both shows so memorable…..thanks to all the textile and accessory collections who supported both shows !! ILM CATWALK SHOWS WINTERSTYLES MARCH 2011 the trailer is dopne by showzone http://www.showzone.eu/