Arc’teryx: outdoor brand goes Urban Menswear fashion

canadian outdoor brand arc`teryx presents the second collection for URBAN dressed men…: an amazing minimal design orientated menswear line under the Arc’teryx Veilance name….

as other outdoor function brands like stone island have shown already…this new line proves that there is a strong desire in menswear to look smart and dressed without missing the high tech features, the  function and comfort of an outdoor brand. the price range is for sure high end market.

straight to the bone…..functional fabrics and details combined with an inner city menswear look. future looks technical indeed.

images from the arc`teryx web site…. article…and interview: from montecristo magazine……

the price range is for sure high end market.

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…ILM fair press collected nextguruNow

…2 weeks after the ILM fair press conference more and more magazines, papers, are coming up  with reports of the key trends….for example: dpa, news.de, hr online… http://www.hr-online.de/website/rubriken/kultur/index.jsp?rubrik=5986&key=standard_document_41124585 http://www.frankfurt-live.com/front_content.php?idcatart=99491 http://www.news.de/reisen-und-leben/855149158/taschenmode-comeback-der-klassiker/1/

…I.L.M show video online

..the official ILM catwalk show trailer is just released on  the ILM messe offenbach web site…..thanks to all who made both shows so memorable…..thanks to all the textile and accessory collections who supported both shows !! ILM CATWALK SHOWS WINTERSTYLES MARCH 2011 the trailer is dopne by showzone http://www.showzone.eu/

…fresh mental collection

from time to time we cross brands and collections that are so amazing and brilliant that we want to share them with you…

one example is the extraordinary collection from the manila based brand MENTAL we explored during our manila research trip in november: as  the name already explains, the collection is very special  : powerful, kicking, and with a twist. for sure one of the most interesting brands in south asia at the moment.powerful, kicking, and have a really new twist. for sure one of the m



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…fashion forecast winter 2010_11

bvlk fashion forecast
since 2008


martin wuttke refers the upcoming tendencies for  leathergoods to the audience at the bvlk fashion forecast in march 2010 held during the international leathergoods fair i.L.M. in offenbacmartin wuttke refers the upcoming ernatioies for  leathergoods to the audience at the bvlk fashion forecast in march

martin wuttke refers the upcoming tendencies for  leathergoods to the audience at the bvlk fashion forecast in march 2010 held during the international leathergoods fair i.L.M. in offenbach

promostyl _ trendoffice paris_NEXTGURUNOW_TREND RESEARCH

promostyl _ trendoffice paris long term trend research and design collaboration concerning the sports and street trendbooks – special cooperations during berlin fashion week  organisation of trendlectures and trend areas at premium berlin and bread and butter realisation of the DVD movie Stylvision to support the seasonal promostyl trendbooks „Les explorateurs du goût moderne, les …

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promostyl paris global trends

promostyl paris concept, research and cooperation in realisation of the DVD movie stylvision –   which covers global trends and influences of each coming season – the movie presents visionary projects, tendencies, artists, style and architecture to support the seasonal trendbooks   extract of promostyl_stylvision_movie