nextgurunow

Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as „home-sitting vampires” „hybrids, one step beyond the body lotion” or „humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

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taj modeurop colour meeting su 15_agra india

the modeurop color meeting was held in agra_taj modeurope was a fantastic conference with 32 fashion experts from germany, italy, switzerland, and austria and trend lectures from marga indra heide and gebhard müller (roeckl). from my side the conference and the _meet at agra_fair was fantastic organized. thanks to the team india, all the amazing sponsors and partners martin wuttke modeschöpfer

new city by city updates_wgsn

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trend confirmation su_14_cph fashion week

esigners remix catwalk show was aonther highlight…the location was europes biggest salt water aquarium, so the show was enriched with sharks, stingrays and barracudas, to underline the theme of the su 14 collection : the deep blue sea. the wood wood was solid…emotinoal…sportwear driven…with a touch of hyper modern nautic touch: the nappa two tone coloured leather jackets were our favorites.

concerning the fairs it was a big surprise to see that the ciff has developed very successfully, even in a high end fashion direction with brands like christopher raebrun and style butler the ciff proved that the fair is back again stronger than ever.

cph vison was less street orientated, more casual and female. the gallery was once again our favourite: inspiring, fresh, with a very well selected mix of conceptual fashion brands, neo streetwear lines an a strong accessory offer.

see you next season copenhagen. thanks to the press teams of all fairs an showrooms for the über professional service and organisation: one ticket for all fairs—free shuttle services to all fair locations