trendscouting

SOHN_a new diamond in the dub step_electronica heaven

sohn has rapidly become one of the most exciting names in electronic music over the past year. sohn is for sure one of the most promising newcomers in the triangle between r’n’b, electronic and indie pop: magical…implemented synth runs, polyrhythmic gimmicks, a voice full of distance and soul. songs that sound like solitude, his songs translate the magic of a freezing

new backpack power from berlin

we met nora hänska, the designer of the amazing backpack brand hänska last saturday during the fashion circus event at kaufhaus jahndorf…..HÄNSKA bags are functional beauties trend scouting next guru now

kuala lumpur trend research_trendspotting fotosafari

kuala lumpur. we spend 9 days in the amazing city. since our last visit in 2012 the city has chaged a lot. fashion power is getting stronger. especially independet stores are over brining more fun to this megatropolis fashion hot spot.our favourite store that we discovered during our research in 14 mega malls, was the ODD store. the guys from odd are the malaysian distribution team for brands like KTZ and trend research next guru now https://www.next-guru-now.de

new city by city updates_wgsn

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trend confirmation su_14_cph fashion week

esigners remix catwalk show was aonther highlight…the location was europes biggest salt water aquarium, so the show was enriched with sharks, stingrays and barracudas, to underline the theme of the su 14 collection : the deep blue sea. the wood wood was solid…emotinoal…sportwear driven…with a touch of hyper modern nautic touch: the nappa two tone coloured leather jackets were our favorites.

concerning the fairs it was a big surprise to see that the ciff has developed very successfully, even in a high end fashion direction with brands like christopher raebrun and style butler the ciff proved that the fair is back again stronger than ever.

cph vison was less street orientated, more casual and female. the gallery was once again our favourite: inspiring, fresh, with a very well selected mix of conceptual fashion brands, neo streetwear lines an a strong accessory offer.

see you next season copenhagen. thanks to the press teams of all fairs an showrooms for the über professional service and organisation: one ticket for all fairs—free shuttle services to all fair locations