MODEUROP_bags_forecast_summer 2016

Frühjahr/Sommer 2016 bietet der MODEUROP Forecast Bags der Berliner Trendagentur nextguruNow anlässlich der I.L.M. in Offenbach (27.02.-01.03.2015). Trendforscher Martin Wuttke und Uta Riechers-Wuttke

kuala lumpur trend research_trendspotting fotosafari

kuala lumpur. we spend 9 days in the amazing city. since our last visit in 2012 the city has chaged a lot. fashion power is getting stronger. especially independet stores are over brining more fun to this megatropolis fashion hot spot.our favourite store that we discovered during our research in 14 mega malls, was the ODD store. the guys from odd are the malaysian distribution team for brands like KTZ and trend research next guru now https://www.next-guru-now.de

Next G+U.R+U Now

extracts of the Next G+U.R+U Now collections
from 1995 until 1999


photos by schwarzer & wäller

originally founded in 1995 as a fashion label under the brand name of Next G+U.R+U Now, which has become one of berlin`s most prominent avantgarde labels. collection names such as „home-sitting vampires” „hybrids, one step beyond the body lotion” or „humanize” convey the combination of various levels of reality, which is the leitmotif of their style. until 1999 their international success was secured by participating in the mayor fashion fairs from paris, milano to düsseldorf.

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summer 14 trends in the shoez biz mag

…stilsicher im kulturellen mix…..so beginnt der bericht des magazins SHOEZ , über die 4 trendtehmen des MODEUROP zum thema taschentrends sommer 2014……die konkrete taschenmode gibt es ja dann auf den catwalk shows der ILM im september……uta riechers-wuttke

panorama fair magazine_interview with nextguruNow.

…the new edition of the panorama magazine no.2, is published online today, and gives an excellent overview of the current situation of the fashion industry. many thanks to the panorama team and ralf strotmeier for this interview about our agency. we wish you a successful panorama berlin fair…read the interview CHASING THE ZEITGEIST in the panorama fair magazine N0.2 here:

http://www.panorama-berlin.com/magazin/de/#68

CHASING THE ZEITGEIST :

In 1995, the two fashion designers Uta Riechers-Wuttke and Martin Wuttke formed their Berlin agency nextguruNow, offering trend forecasts and design services for fashion and accessories companies. Panorama Berlin Magazine met the two for an interview in their creative office in Berlin-Mitte.

Your trend agency nextguruNow has been involved in the fashion industry for over 15 years now; to what factors do you attribute your success? The product is the cornerstone of every brand and our primary focus. From checking existing design concepts to restructuring collections, trend research can help define the right type of positioning. However, we have to consider various concepts and designs for a brand, to properly capture and express its soul. We offer professional support during design processes, adapted to our customers’ individual needs.

What is the emphasis of your work? To help give our customers a strategic lead in the market, we anticipate which trends will be most influential in the lifestyle sector, the arts, music, and, of course, fashion. Personalised trend books for fashion and bag labels are also what make us unique. We also focus on exclusive designs for leatherware. Last, but not least, trend

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ILM_summer styles_messe offenbach_highlights in der TM

save the date: I.L.M Offenbach zeigt Ledertaschen und Trends….erstmalig unter der neuen Messeleitung von Arnd Hinrich Kappe……hier der Bericht der TM zum Programm der ILM :….21-23-September. Der „I.L.M AWARD 2013 – Innovationspreis der Internationalen Lederwaren Messe Offenbach“ zeichnet in den drei Kategorien Basic, Fashion und Newcomer hervorragendes Produktdesign, überzeugende Markenkonzepte und einen beeindruckenden Erstauftritt der rund 250 internationalen und nationalen Aussteller auf der Messe aus. Die Preisverleihung ist einer der Höhepunkte auf der diesjährigen I.L.M. Summer Styles.

Täglich Modeschauen auf dem Catwalk: Die I.L.M Summer Styles zeigt Toptrends und Must-Haves der Lederwarenmode 2014 bei täglichen Modenschauen auf dem Catwalk. Neben diesen Fixpunkten der Messe gibt es zur Modeinformation der Fachbesucher täglich einen Trendvortrag sowie Look-Books und Fashion-Points zu den Trendwelten des Sommers 2014.

Blick in die übernächste Saison mit dem Fashion Forecast: Über die Trends des kommenden Sommers hinaus bietet die I.L.M Summer Styles 2013 schon jetzt einen informativen Blick auf die Trends der Folgesaison. Dieser Service vom Modeurop Fashion Pool im DSI ermöglicht Herstellern, Designern, Importeuren sowie Fachhändlern und der Presse einen frühen Eindruck der modischen Entwicklungen und so auch eine langfristige Planung. Die Forecast-Präsentation wird von den Fashion Consultants von nextguruNow. – Martin Wuttke und Uta Riechers-Wuttke gezeigt.

Die I.L.M. Summer Styles in

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